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Aftershokz Video Campaign

 

Aftershokz came to BOLD to build brand awareness around their next-gen headphone technology.

 

So here's what we did: 

 

The BOLD team trekked out West to the Rocky Mountains to create a video that would show the world how you can #BeOpen with Aftershokz. Their new product line relies on bone conduction technology, allowing users to hear both their music and the world around them.

 

After shooting this product-focused video, the content would be repurposed to create a series of shorter, more targeted videos highlighting specific product features telling the story of why Aftershokz is different and how it solves a real problem for consumers.

  

Aftershokz: Be Open