BOLD Helps Bike New York Sell Out the TD Five Boro Bike Tour in Record Time

» Facebook & Instagram Success


Bike New York partnered with BOLD to launch a social media marketing campaign to drive registrations for The TD Five Boro Bike Tour —  the largest charitable bike ride in the U.S.

BOLD launched a variety of hyper-targeted ads on Facebook and Instagram in the weeks leading up to registration day. By leveraging previous customer data, exclusive BOLD insights, audience building and a variety of remarketing strategies, the floodgates opened beyond the client's expectations.

There was so much traffic in the first 3 hours of opening that the website servers crashed twice and the entire event sold out within 36 hours: a record for the bike tour and an exciting few days here at BOLD.  

 video-content-advertising-agency-increase-01.pngSOLD OUT IN 36 HOURS

The TD Five Boro Bike Tour Sold Out in Record Time


sports-ad-agency-performance-arrow-02.png     OVER 26K REGISTRATIONS

Over 26K Registrations Were Attributed to this Campaign


best-social-media-ad-agency-increase-sales-01.png  19K AD ENGAGEMENTS

Likes, Comments, Shares. Cyclists Were Stoked.





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