5 Behind-the-Scenes Tactics for Reaching New Audiences with Your Content

Writing a good blog post isn't the only way to create good content. If you want to be seen by as many potential customers in your target market as possible, your content needs to be just as diverse as your audience. Textual, audio, and image-based content are all great ways to reach your audience. You can also reach your audience through email, social media, and on other people's sites. Both the material type and the platform can change to broaden your message. 

Add these five strategies to your content creation process:

1. Build a collection of meaningful content you can give to new subscribers. 

Build up a library of 'to-do' lists, templates, and helpful content that your target market needs. You don't want to give them everything you know for free. But having content that you can add to the end of a pitch or a blog post boosts your credibility. It makes you seem more valuable and worth subscribing to on your actual site or a social media platform. If your content is useful and becomes part of your lead's routine, it will also be a constant reminder of your company.

Depending on your content and the content's platform, it's also a great way to break through the wall that stops you from reaching your subscribers your own way. If you really want to get emails onto your primary list, offer a free ebook on your social media channels. Instead of uploading it as a PDF on the site, give 'graduates' a coupon they can type into Amazon's ebook store. Alternatively, if you don't want to away a hefty prize like a book just yet, add a hyperlink to your site. 

From there, you can request an email so you have somewhere you can send the site, you can have a PDF available for download so they stay on your site, or any number of options. While every type of connection matters, email addresses give you a lot of flexibility.

2. Change the content's medium. 

When you think 'business blog,' you might think about reading an article. That makes perfect sense: you're reading an article right now. But that's only one of the many ways you can provide answers. Once you have an article, you can split up the separate bullet points and paragraphs to create a slideshow with good graphics. It helps break up a long blog post into friendly-sized snippets that some of your audience would prefer.

You can also change your article into a script. Even if you're reading the same text word for word, putting it in video format makes it more accessible. You can animate it, add graphics, or even include video of the person talking. You will want to add a few labels and visual effects so it's a high-quality production, but every blog post you have is a half-finished video.

You don't have to start with a written blog post, either. If you have a video with good ratings, transcribe it and edit it into an article. You can also make it a slideshow. (Having the text script is valuable, anyway. It gives YouTube extra information about your video so it can more comfortably add it to the top of search results.)

3. Offer PDFs of long content. 

If you have a 3,000-word pillar post on your blog, with lots of different sections and high-quality information, that post will bring in readers. Search engines love good, long content that both looks legitimate and is likely to answer search queries. But sometimes readers don't have time to read the whole post or they want to keep it on file. 

So paste your article into a nice-looking ebook template, add graphics, and offer your long articles as downloadable PDFs. Even if it is precisely the same content as what you're offering on your website for free, many readers will gladly download the PDF format even if they have to give you their email address. 

This strategy is even more successful than posting a more basic overview and then offering a more advanced download. Posting your high-quality product for any visitor to read instead of keeping it for subscribers and customers only, or "un-gating" your content, doesn't stop people from subscribing. It gives them an opportunity to judge your content and decide if your company is worth subscribing to.

4. Make premium content that's worth paying for.

You can also put a price on good content. If your company has a solid, in-depth ebook that offers valuable solutions, you can put that on the market. If you have an advanced email course, with templates, checklists, and recommended next steps, that is far more detailed than an introductory email course, you can save that premium content for premium subscribers. At that point, the content is a product rather than inbound marketing, but you can also use it to recommend other products and services.

5. Have the background infrastructure to support lots of traffic and subscribers.

Good content can't help your business if your site loads slowly or every video needs buffering time. You need a site that customers and subscribers can reach while they're still hot leads. So make sure you have a site that's reliable and optimized for mobile traffic. Not only are most of your readers going to be on mobile devices, Google is continuing to factor mobile readiness as a more and more important ranking factor.

But your website isn't the only 'infrastructure' great content needs. It's also important to have a way to tell the rest of your audience about your first and subsequent courses. If you have followers on social media platforms, make sure you add a post every time. You can even post coupon codes on your feed to see which social media platforms have the most active audiences. 

The next time you sit down to plan your content, don't just consider the topic. Think about the format and the communication channel, too. Also, go to BOLD Worldwide for more tips to optimize your marketing strategies.

Topics: Content marketing content engagement Writing succesful content marketing strategies

Fill Out Your Email Marketing Content Without Filler: How to Make Meaningful Daily and Weekly Emails

Email marketing deserves your attention. Every email you send needs to be a step forward in educating your customers and helping them become more comfortable in your industry. If the leads on your subscription list don't feel comfortable choosing between different products or discussing the details of your niche, then they aren't going to make many purchases. Every email should be educational, entertaining, and another element of proof that you're a subject matter expert.

But emails can be even more than that. They're a direct line of communication between you and your most likely prospective customers, and, according to Forbes, they're one of the best ways to get leads. In fact, a good number of your subscribers will already have made a purchase from you. That means you have an interested audience to tell about your new features, upgrades, and upcoming events. Weave your promotions into customer-centric content to continue building that relationship.

The keyword there is content. If you don't have meaningful information to give your leads, you shouldn't be talking to them just yet. Here are four ways to ensure you always have that high-quality content your customer personas are looking for.

1. Use external sources and article links to build trust and authority.

Mailing lists are all built differently. You might have an email course that is 100% your original and educational content. You might have a daily or weekly email that shares thoughts and ideas to keep your community tied together. But if one of your email lists is strictly devoted to industry updates, you can include links to external articles and white papers.

While you want the majority of embedded links to direct traffic back to your site, sending it elsewhere is also good for business. Referencing industry experts and thought leaders better establishes your company as a knowledge base in your niche. It also helps educate your audience; a knowledgeable consumer is more likely to make purchases, and they are more likely to purchase from you if you're involved in their education. 

What else can you do with external content?

Build resources pages over time.

All audiences want their content curated for them. Instead of searching iTunes for all of the podcasts with a given topic and manually filtering through each one, listeners would rather search for recommendation lists. Instead of learning every facet of a marketable skill like coding or spreadsheet functions, people who want to improve their resume would rather have an organized course and list of vetted resources.

As you search for the right external content for your newsletters, you're going to come across resources that you think do an excellent job of explaining something technical. There are also going to be articles that resonate with your audience. If you're analyzing how to readers interact with your emails' links, you know what content your audiences prefer. So make a living list on your website.

Having a resources page won't stop people from joining your mailing list. It will encourage visitors to convert to leads because your company is providing value. External resources won't even stop visitors from reading your own content that covers the same topics. In the age of content consumption, visitors will binge on all available content over a topic.

Build ties with other companies adjacent to your niche.

So far, we've only talked about the benefits for your audience. But when you're linking to other people's content, you're benefiting them, too. Luckily, the Internet is not a zero-sum game. You're not giving them traffic at the expense of your own site. You're increasing the total amount of traffic, and everyone is benefiting.

To maximize your benefits, reach out to the people providing good content. Talk about the possibility of guest posts, with you providing content for their site and vice versa. Not only do link sharing and guest posts provide good feedback for search engine algorithms to read, you're building connections. Look for companies that provide adjacent services, rather than direct consumers, so you can also benefit from each other's leads without competition.

 

2. Know the future: build enthusiasm and customer knowledge for future events.

At the end of the day, email marketing is marketing. Creating good content and empowering your readers is certainly part of that, because knowledgeable leads turn into better buyers. But emails are also the perfect platform for promotional content. The readers have already demonstrated that they're interested in your company and they trust your expertise. If you have a new product release coming out or a future event, then you can prepare your audiences.

Sometimes your messages will be directly promotional: discounts, previews, and demos. But your email content can also be indirect. If you have a new product that solves a new problem, then talk about that problem. Your previous content may not have addressed the topic because you didn't have a ready-made solution, but now you can help your readers find the true cost of the problem, how to protect against it, and how different products or services help.

Prepare your audiences for future events with the same knowledge immersion. If your company is going to be at a tradeshow for a specific topic, talk about the subject in the weeks leading up to the event. This doesn't mean readers will be bored of the topic; it means it will be on their radar and they'll want more details. If you or someone from your company is presenting at an industry event, you can do the same thing so your readers feel like they have the inside scoop.

Each of these strategies reaches out to different audiences at different times. They use different tools, and they make use of content in different ways. But they all have the central premises in common:

  1. Plan out your emails ahead of time.
  2. Give readers the content they want, even if it's not fresh off of your printing press.
  3. Use email marketing in conjunction with the rest of your sales and marketing strategies.

If you think it's time to revitalize your subscriber lists with inbound marketing campaigns, we're happy to help. Go to BOLD Worldwide for the latest trends in content marketing, subscriber differentiation, and reading your email list analytics.

Topics: Content marketing Writing succesful content content engagement Email Marketing

Repackage Your Material: Multiple Formats Increase Your Content's Marketable Reach

It's hard to get the attention of new customers. Even after you collect a lot of positive reviews, have customers that love your services, and optimize your offers to match your core target market, there's just too much competition to be seen.

That's why more and more companies are switching to inbound marketing strategies. Instead of sending interruptive ads to Internet users who match their target markets and might be interested in their services, these companies are creating high-quality content that customers will find once they have a problem or a need.

At first, that seems a bit counter to every marketing practice used offline. Waiting for customers to find you has always been a bad thing; name recognition and catchy ads are everything. But on the Internet, that strategy just doesn't work. Consumers have too much that can catch their attention at any given time, and they won't remember your message if it's not relevant. The medium itself is also different from traditional advertising platforms. New consumers can search online for the answers to the precise problem they have at a precise moment. They don't have to wait for an ad.

How can you be ready and waiting for consumers that you can convert into leads and customers?

In a word, content. Business blogs, white papers, and short ebooks all have the answers that different customer personas are likely to be looking for. The more answers you have, whether it's generalized overviews, technical answers to technical questions, or (even better) a combination of both, the more appealing your brand is to your preferred audience. 

Give away answers on a business blog.

There are a lot of different strategies for creating the right content that can draw in the most valuable prospective leads for your business, and all of them are valid. Many times, a business blog is a good fit for your business. You can post helpful how-to guides and tips for DIY solutions; this content establishes your company's helpfulness and reliability. You can also publish posts about industry updates and complex problems in your target market's world; this demonstrates your company's subject matter expertise. That's why a business blog is so useful for inbound marketing. You can fill up your posting schedule with any content you think prospective leads will be looking for, all in a centralized, interconnected hub of embedded links and recommended further reading. And there are a lot of different blog post styles you can use.

Once web visitors trust your brand, offer more content through a mailing list.

But a business blog isn't the only option. You can also create gated content, such as ebooks, checklists, or templates that help consumers solve more complex problems. Because you're offering more valuable and interactive content, you can use these pieces to build your subscriber list. This is a common trade that many consumers expect. They'll give you their email information and a certain amount of real estate in their inbox, but only if you provide helpful content now and seem likely to continue giving them valuable content in the future. As long as you keep up your end of the agreement, you can nurture your leads and start converting them to paying customers by continuing to build trust and offering high-quality products.

 

But that's a lot of content creation.

How can you create wide-reaching content without using up all of your marketing department's time and budget?

As you diversify your content from blog posts to subscription offers and paid packages, you're not starting from scratch every time. Most articles only scratch the surface of the information you know. That means you can easily turn a basic article into a more detailed step-by-step guide with tips and a few do's and don'ts. With a bit of organization, you can readily identify gaps in your content library and make a list of future topics. Many times, thinking about what to write next is the hardest part of content creation.

But even after that, creating content that reaches all of your prospective leads is challenging. There is a huge time investment into every article and video, especially if you want to make sure the wording is just right and your audience can enjoy the experience. So instead of spending all of your time creating new content, bulk up your library by repackaging your content.

Repackage it into list videos.

Videos are a lot of hard work. If you can make the process easier by using high-quality content you've already created, you're removing a major roadblock to the finished product. 

Your articles can form the basis of a script, or you can use the hours of research to more easily outline an entirely new product. If you have a long piece of content that is either a list or a detailed how-to, that can easily translate into an entertaining video that's easy for audiences to follow

Videos are the perfect content for your social media channels and your YouTube channel. YouTube is a relatively neglected search engine as far as business is concerned. Consumers know to go to YouTube for answers and tutorials, but it's one of the biggest blind spots on most company's digital marketing strategies. Building a library of informational videos means consumers have another engaging way to reach you.

Videos don't have to be flashy, well-directed films, either. You can have interviews, animations, or just someone speaking into the camera. The format of the graphical content doesn't matter so long as it's engaging and easy to follow.

Content creation is a process that involves a lot of steps. But once you get started, very little of your content creation starts from scratch. You'll build a long to-do list of good post ideas, and you'll know which topics to build on. Even better, you can reach new audiences and convert more leads with the exact same content and a bit of repackaging. If you want to get your content creation strategies off to an easy, organized start, BOLD Worldwide. We can help you get your brand noticed when your target market is ready to find you.

Growing BOLD – Docu-Series

Topics: inbound marketing strategy Inbound Marketing Digital Marketing Strategy Marketing Strategy

How to Build Your Email List to Support a Consulting Business

Every business needs an email list. Even though email is one of the oldest forms of online communication, the tool is still going strong for every possible type of personal and business communication. With the right tools, like automated email marketing tracks and customized templates, it can be an even stronger way to reach your market.

But every business also needs a slightly different email list, so measure your lead nurturing stats to see where you need to focus. If you sell products, then you need to build up a list of people who need a specific product and subsequent, related products. If you sell a subscription service, you want a large group of recipients who will continue to have the same problem over a long period of time. Even these two categories aren't enough to specify the specific audience you need based on the types of products and services you sell. 

If you have a consulting business, your target market is a very particular set of individuals, and that means you need to craft a specific strategy to reach consumers and business owners. Luckily, the type of consulting work you offer won't change the general outline of the steps you need to take. Whether you offer professional advice on how to become an optician, how to set up self-employment retirement accounts, or how to grow an appliance repair business, there's a process to build your email subscribers. Here's what you need to do:

1. Create a free course.

Content marketing is the best way to increase traffic to your site. Through blog posts, content giveaways, and white papers, you can build up SEO credit and convince human visitors that you're an industry expert. 

But that type of content marketing isn't the only way to reach new audiences with content. Instead, showcase your knowledge on a third-party course site like SkillShare or Udemy. Audiovisual content is often more attractive to audiences than wordy, long-form articles, and it also puts you in the place of being an authority. Even better, the people who find your course are already in the mindset of wanting to learn a skill or solve a problem. They're halfway down their buyer's journey and you can step in easily.

Your first free course shouldn't be a gold mine of everything you know. Instead, it should be a basic overview showing your target market how to solve a problem at the very beginning of their journey. For example, if your business offers consulting services to independent opticians and medical offices, give a basic overview of how to become an optician or the X number of crucial elements to running a medical office. This is simple, basic information that you don't have to invest a lot of time in but which can be invaluable to someone just getting started.

When users on most platforms join your course, you build an 'email list' of sorts through the site. It won't be a downloadable list of names and emails because the third-party site needs to protect that information. They also have an incentive to have you communicate to subscribers through their system only. However, this is still a list of interested consumers who you know are already invested in your subject matter.

 

2. Grow your student base with more courses.

One free course isn't enough to get traction. Build up your expertise and your audience by adding new courses that dive deeper and deeper into the subject matter. At this point, not all of your courses have to be free. In fact, many of the most successful course-makers start their courses as being available for free before establishing a price once they have high ratings. 

Every course you add makes all of your other courses stronger. Depending on the specificity and competition in your niche, you can quickly dominate the knowledge field. Once your profile is on top for delivering the content your target market needs, it will be very hard for a new competitor to dislodge you. 

At the point where you're charging students for your courses, congratulations! You are a consultant, even if it wasn't on the platform you originally imagined. Many course-makers interact with their students in the comments and can come to additional arrangements for direct consulting hours. The more you stay active on your course platform, the more opportunities you have.

3. Offer email courses for more technical depths into your courses.

Once people trust you as a knowledge resource, courses aren't going to be enough of a workable format. You can garner more interest in different types of subjects by opening up email courses, too. If you want to help your subscribers develop technical skills and procedures, the best way to do it isn't by giving them the information all at once.

Instead, break it down into bite-size chunks of daily tasks and tips. Some things, like reorganizing a database system or setting up a website, involve too many steps all at once. That can overwhelm your customers and make them stop listening. But email courses provide structure and simple advice.

Even better, this format gets you direct subscribers that want to open emails from open. Most email list growth occurs on a tit-for-tat system. You'll offer a PDF or a coupon of sufficient value to make your audience give you their email, but that's no guarantee they'll want continual communication with you. With an email course, you know those subscribers want to hear from you.

 

Why are courses a great way to reach your consulting business's target market?

People who are likely to pay for consulting services know they have a dream but are missing some of the technical knowledge to make it happen. That means courses — free, paid, and over email — are precisely what they need to get started. If you can give burgeoning business owners the information they need without hassle or gimmicks, they will trust you and keep coming back.

Even better, this is a target market that will actively find you. One of the biggest drags in growing a business is finding a steady supply of leads. Content marketing means you're available when potential customers are ready to find you, especially if you couldn't otherwise find them.

People who need your services the most aren't leads that you can search for. They won't have a social media presence or profiles in local business directories. If they have such an established presence that you can find them, their customers can find them. While that doesn't mean your services won't apply to their situation, it means you have less to offer and they might already have a consultant.

Building your email list is just the beginning of your digital marketing strategy. Go to BOLD Worldwide for more tips on how to build every part of your content and inbound marketing strategies.

Topics: email strategies marketing strategies Marketing Strategy

10 Facebook Marketing Mistakes Your Campaign Doesn't Have to Make

The world of digital marketing is an impossibly big one. The sheer number of platforms you can advertise on and through is mind-boggling but, of course, the big names always ring out. There's no denying that Facebook is still one of the leading places to market and that, when done right, Facebook marketing can be unbelievably effective. Between the groups, pages, messages, and automation there are hundreds of opportunities on this platform alone to reach out to your target audience and find them exactly when they need your services.  

Topics: social media marketing social media Digital Marketing Strategy

How to Avoid Marketing Strategy Inconsistencies

Marketing Strategies Need a Roadmap for Consistency

Whether you're a business owner, a director of a non-profit organization, a middle or a senior manager, or simply new to the world of entrepreneurship, you need the clear and concise direction that a marketing roadmap delivers.

Topics: marketing strategies Marketing Strategy

How to Write Blog Articles With Organic Local SEO

Search engine optimization, or SEO for short, is the driving power of digital marketing today. Without SEO, there would be no inbound marketing because there would be no search engines to direct your content to the users. Search engines are like old-school phone operators. Users ask to be connected to the content they want and search engines do their best to make the connection. Only instead of one phone line, you get to choose from dozens of different websites that might be what you're looking for. 

Topics: local seo Improve SEO SEO SEO Tips Content marketing

The Social Media Marketing Fundamentals Every Entrepreneur Should Know

Many entrepreneurs and businesses are simply doing social media wrong. While virtually every marketing expert is standing on their soapbox screaming that you need a significant social media footprint, how to actually achieve that is often not presented in a straightforward manner. Nevertheless, when executed correctly, social media marketing is both effective and cost-efficient. It is a marketing method that works for businesses of all sizes and creates an even playing field when competing with even large corporations.

Topics: social media marketing Digital Marketing Strategy Marketing Strategy

8 Ways Mini-Games Can Enhance Your Website and App Design

Gamification is a word that has been bouncing around the business web and software development circles for a decade or more, but only recently has it begun to pick up real popularity among decision-makers and lead business website designers. It is, essentially, the art of adding game-like elements to your web pages, mobile apps, and business software that increase engagement by activating the same motivation centers in the brain that games do. The desire to earn points, to get a high score, to earn badges and a little friendly competition are incredibly energizing and have been found time and time again to enhance the experience of both customers and employees who are offered gamification features in their otherwise serious software.

Gamification and Mini-Games

But gamification doesn't have to stop at simply spicing up your UI or rewarding users for taking actions on your website. Modern businesses with the freedom of custom web design have every reason to go all-out and provide actual mini-games on their websites to delight, entertain, and occupy customers in times when they might otherwise become frustrated or dissatisfied. Mini-games can be used to kill time ranging from a few seconds to several minutes, take a customer's mind off their troubles, and subtly show that you value customer time by making sure they always have something to do.

Here are the top eight ways that mini-games built into your website can be used to enhance customer experience using your website and mobile app.

1) Waiting for a Customer Service Rep

While the digital world is moving us closer and closer to fully-automated customer experiences, customer service is far from over. Today, almost every business website has a live chat box and a 'contact us' page at a minimum, but that doesn't actually mean that you have enough service reps to help every customer exactly when they want to start the conversation. While asking customers to wait patiently for their turn is the traditional route, it's also boring, frustrating, and often taken as a sign that you don't value or can't handle their patronage.

Instead of leaving your customers hanging or hiring additional customer service reps, a simple mini-game can make a huge difference. Let's say a customer has opened the live-chat window during a very busy day and is greeted by your customer service chatbot. The bot qualifies their need and determines that a real rep is required to solve the customer's problem or question. Rather than trying to maintain robotic chit-chat or asking the customer to wait 5 minutes (which you know they won't), the bot instead offers to play a game of memory-match or checkers with the guest. By the time a rep is available, your customer will be in a good mood and may have completely forgotten that they were waiting at all.

2) Updating the App

Sometimes your mobile app will need to update or download new resources for itself. While many app updates can happen in the background with no trouble caused to the user, there are also many situations where a user's choices will cause the mobile app to need to access new data, download a new theme, or process a request. When this happens, you can show a spinning waiting icon but no matter how clever the icon, customers are going to get frustrated waiting any longer than about 3 seconds for anything.

Unless you have a mini-game. Rather than asking your app-users to wait, pop-up a quick mini-game that is easy to play on a small screen with taps. Something like whack-a-mole or a tap-race might be exactly the right speed for your customers. Then, when the wait is over, summon a glowing 'move on' button but give users the opportunity to keep playing if they want to.

3) Downloads and Installations

For businesses that offer software, provide more complex web application services, or require downloads for certain features, these aspects of digital business all come with their own unique delays. Any download tends to also incur a certain amount of waiting while software requires time for both downloading and installation.

For these, consider a mini-game embedded in the web page itself rather than a pop-up. On your download page, a mini-game that helps wait out the download duration is incredibly helpful to some customers, especially because every device and computer downloads things at a different speed. For those whose next step is working with the download but they have a few minutes to kill before that is possible, a fun balloon-shooter or even a puzzle game might be the best way to spend that time enjoyably.

4) When Internet Connection is Lost

Here's an interesting one. Do you know about that little dinosaur jumping game you can play when the Chrome browser loses internet connection? If not, try disabling your wifi, hitting 'refresh' on a page, then pressing the space-bar when you see the no-connection dinosaur and enjoy.

The reason this works is that the game is already loaded in as part of the browser. Believe it or not, you can emulate this fun trick in your own web-page by including the game in your cookie package. Then use your page to detect when the connection is lost, inform your visitors, and offer them a fun game until the connection is back and their website experience can resume.

5) Multi-Factor Authentication

Password security has become a hotly debated topic in IT security circles and many (quite reasonably) argue that passwords are no longer the most practical and secure way to handle individual authentication. Among the leading alternate trends is multi-factor authentication (MFA using a combination of clues, picture selection, and possibly even sounds or voice recognition to identify a person beyond a string of characters.

If you choose to implement multi-factor authentication, rather than making it a tedious process, make it an interactive matching game instead where the 'winning' sequence is different for each person. This is also a way to provide a little fun and enjoyment every time a user logs in.

6) As a UI Tutorial

Many businesses have begun using a small amount of gamification in order to give quick engaging tutorials for new UI layouts, but there's no reason to stop 'playing the UI game' after the tutorial is complete. If you have, say, an adorable company mascot that peeks out from behind UI elements and can be clicked for points in order to introduce your UI, consider keeping this 'mini-game' around for users who want some quick entertainment by making it available again with a friendly button. You might even design a few different levels and activities that can be played this way.

7) In Kid-Mode

Parents are always handing their phones and tablets to young children to need temporary entertainment in order to sit still and quiet for a few minutes. While parents usually have to close all their serious apps and open of a specific game app for the children, your brand might line up well with offering a 'kids mode' for your app instead. A kid's mode might allow parents to open a few semi-educational mini-games while simultaneously locking the rest of the app until the password is entered. This can provide a quick source of child-distraction without putting their account controls at risk.

8) Subtly Gather Survey Data

Finally, don't forget that quizzes and surveys can absolutely function as mini-games if created and written in an amusing and entertaining way. Working with your marketing team, you can include a fun survey in your rotation of mini-games where the answers to the questions are subtly gathering valuable marketing data on customer preferences, style, sense of humor, and personal habits.

Unless your brand is built on being completely serious all the time, you have a lot to gain from considering just a few mini-game features in your customer's web and mobile app experience. Of course, this kind of personalized feature set is only possible through custom design. For more web design tips, trends, and strategies contact us today!

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Topics: Gamification Integrated Marketing Marketing Strategy

5 Social Media Community Management Tips for a Strong Online Community

There are two sides of the social media marketing coin. On one side, there is no entry qualification. Anyone with internet access can make a social media account and begin posting which means that any company, big or small, can start social media marketing. On the other side, the social media sphere is enormous. Not only are there a dozen different active platforms ranging from Facebook to Imgur, there are also quite literally millions of people out there waiting to potentially become part of your online following.

Topics: Digital Marketing Strategy Marketing Strategy social media marketing