Three Ways to Make Better Content Faster

'Better' is a tricky idea. When you're creating content, of course, you want high-quality productions that establish your expertise and persuade leads to become customers. But your audience has a clear-cut view of better: immediate answers, entertaining or easy to absorb information, and topical articles. Here's how to make them:

Topics: Marketing Strategy Writing succesful content content engagement marketing strategies

5 Behind-the-Scenes Tactics for Reaching New Audiences with Your Content

Writing a good blog post isn't the only way to create good content. If you want to be seen by as many potential customers in your target market as possible, your content needs to be just as diverse as your audience. Textual, audio, and image-based content are all great ways to reach your audience. You can also reach your audience through email, social media, and on other people's sites. Both the material type and the platform can change to broaden your message. 

Topics: Content marketing Writing succesful content content engagement marketing strategies

Fill Out Your Email Marketing Content Without Filler: How to Make Meaningful Daily and Weekly Emails

Email marketing deserves your attention. Every email you send needs to be a step forward in educating your customers and helping them become more comfortable in your industry. If the leads on your subscription list don't feel comfortable choosing between different products or discussing the details of your niche, then they aren't going to make many purchases. Every email should be educational, entertaining, and another element of proof that you're a subject matter expert.

But emails can be even more than that. They're a direct line of communication between you and your most likely prospective customers, and, according to Forbes, they're one of the best ways to get leads. In fact, a good number of your subscribers will already have made a purchase from you. That means you have an interested audience to tell about your new features, upgrades, and upcoming events. Weave your promotions into customer-centric content to continue building that relationship.

The keyword there is content. If you don't have meaningful information to give your leads, you shouldn't be talking to them just yet. Here are four ways to ensure you always have that high-quality content your customer personas are looking for.

1. Use external sources and article links to build trust and authority.

Mailing lists are all built differently. You might have an email course that is 100% your original and educational content. You might have a daily or weekly email that shares thoughts and ideas to keep your community tied together. But if one of your email lists is strictly devoted to industry updates, you can include links to external articles and white papers.

While you want the majority of embedded links to direct traffic back to your site, sending it elsewhere is also good for business. Referencing industry experts and thought leaders better establishes your company as a knowledge base in your niche. It also helps educate your audience; a knowledgeable consumer is more likely to make purchases, and they are more likely to purchase from you if you're involved in their education. 

What else can you do with external content?

Build resources pages over time.

All audiences want their content curated for them. Instead of searching iTunes for all of the podcasts with a given topic and manually filtering through each one, listeners would rather search for recommendation lists. Instead of learning every facet of a marketable skill like coding or spreadsheet functions, people who want to improve their resume would rather have an organized course and list of vetted resources.

As you search for the right external content for your newsletters, you're going to come across resources that you think do an excellent job of explaining something technical. There are also going to be articles that resonate with your audience. If you're analyzing how to readers interact with your emails' links, you know what content your audiences prefer. So make a living list on your website.

Having a resources page won't stop people from joining your mailing list. It will encourage visitors to convert to leads because your company is providing value. External resources won't even stop visitors from reading your own content that covers the same topics. In the age of content consumption, visitors will binge on all available content over a topic.

Build ties with other companies adjacent to your niche.

So far, we've only talked about the benefits for your audience. But when you're linking to other people's content, you're benefiting them, too. Luckily, the Internet is not a zero-sum game. You're not giving them traffic at the expense of your own site. You're increasing the total amount of traffic, and everyone is benefiting.

To maximize your benefits, reach out to the people providing good content. Talk about the possibility of guest posts, with you providing content for their site and vice versa. Not only do link sharing and guest posts provide good feedback for search engine algorithms to read, you're building connections. Look for companies that provide adjacent services, rather than direct consumers, so you can also benefit from each other's leads without competition.

 

2. Know the future: build enthusiasm and customer knowledge for future events.

At the end of the day, email marketing is marketing. Creating good content and empowering your readers is certainly part of that, because knowledgeable leads turn into better buyers. But emails are also the perfect platform for promotional content. The readers have already demonstrated that they're interested in your company and they trust your expertise. If you have a new product release coming out or a future event, then you can prepare your audiences.

Sometimes your messages will be directly promotional: discounts, previews, and demos. But your email content can also be indirect. If you have a new product that solves a new problem, then talk about that problem. Your previous content may not have addressed the topic because you didn't have a ready-made solution, but now you can help your readers find the true cost of the problem, how to protect against it, and how different products or services help.

Prepare your audiences for future events with the same knowledge immersion. If your company is going to be at a tradeshow for a specific topic, talk about the subject in the weeks leading up to the event. This doesn't mean readers will be bored of the topic; it means it will be on their radar and they'll want more details. If you or someone from your company is presenting at an industry event, you can do the same thing so your readers feel like they have the inside scoop.

Each of these strategies reaches out to different audiences at different times. They use different tools, and they make use of content in different ways. But they all have the central premises in common:

  1. Plan out your emails ahead of time.
  2. Give readers the content they want, even if it's not fresh off of your printing press.
  3. Use email marketing in conjunction with the rest of your sales and marketing strategies.

If you think it's time to revitalize your subscriber lists with inbound marketing campaigns, we're happy to help. Go to BOLD Worldwide for the latest trends in content marketing, subscriber differentiation, and reading your email list analytics.

Topics: Content marketing Email Marketing Writing succesful content content engagement

6 Ways to Better Engage Consumers in the Digital Age

As we've become more connected, we've drifted further apart. That might sound philosophical, but is a real marketing problem today. In 2018, your audience is more likely than ever to skim through your digital content without actually engaging with it, simply because they have so many digital channels to pay attention to.

Topics: Marketing Strategy content engagement digital marketing

How to Give Your Site a Strong SEO Foundation with a Web of Great Content

When you start your business blog, it can feel impossible on what to write first. Eventually, you and your content creators will hit a good stride. But then, once you run through your first list of brainstormed ideas and breaking news, there will be a lull. It can seem like you've written everything there is to be written about your business's core services. 

Topics: Content marketing Writing succesful content content engagement

12 Ways to Boost Your Twitter Marketing Responses

When building a promotional campaign on social media, and on Twitter, in particular, one of the trickiest steps is to get people to start responding. Once the conversation starts, it often quickly cascades into hours and even days of lively discussion but there are a few elements you need before the process can begin. First, you need to have generated a certain amount of interest and a growing community of people who pay attention to your feed. Second, you need actually engaging content that makes people think of interesting responses they will want to share. Finally, you will need to create an environment of light-hearted sharing so that people feel safe and welcome to respond to your posts with discussions, even if they have a differing opinion. When all three of these requirements are met, the conversation will start flowing. 

Topics: Marketing Strategy content engagement marketing strategies

Facebook 360 is Live Video on Steroids

An exciting vista of still yet another social media strategy aims at the heart of content engagement.

Savvy marketers are drooling to get into the action. It was a few months ago, it seems, that Facebook released Live Video to the public. Even Twitter and Instagram got on board because they saw the marketing viability of live video. But live video... is so yesterday. Enter Facebook Live 360 and we have live video on steroids. However, live 360 is nothing new either.  

Disney's Circle-Vision 360

Circle-Vision 360 is a filming technique that uses nine cameras for nine screens set in a circle. Walt Disney refined this idea for one of Disneyland's most fun and most interesting attractions. The first film produced was America the Beautiful presented in the Circarama theater in 1955, which later became the Circle-Vision theater in 1967. Patrons were treated to magnificent and spell-binding panoramic views, highlighting the beautiful American landscape from coast to coast. For highway scenes, the nine camera unit was mounted on top of a vehicle. Is this how Google Earth became a virtual reality? Was Facebook Live 360 inspired by Google earth? Once again, we find that Walt Disney was way ahead of his time.

But we digress, a bit. What marketers want to know is how can this innovative technology present content interesting enough to generate leads and conversions. The only limitation to this new integrative and immersive technology is your imagination. Aim for the ends of the universe.

How to Create Live 360 Video

The first thing you need to do is purchase a 360 Camera. Don't worry, we're not going to leave you in the cold, endlessly searching Google or Amazon for the best camera your money can buy. We're going to offer a few links that should help you narrow your decision. The 360 Fly is a stand-alone camera that features a complete 360 degree horizontal and a 240-degree vertical view with an intense resolution of 2,880 by 2,880 pixels. Users connect through Wi-Fi or Bluetooth and can convert a smartphone into a viewfinder. Another great stand alone is the Kodak Pixpro SP360 4k. The SP360 records ultra high-definition (UHD) content at a robust 30 frames per second. The Giroptic iO plugs into your iOS smartphone, turning it into a 360 degree live streaming camera. Click here for a visual smorgasbord of live video shot with the Giroptic. The 360 camera of choice for Android users is the economically priced Insta360 Air. So far, this is the smallest 360 camera yet. 

Viewing Experience

Facebook 360 is a "stunning and captivating way for publishers and content creators to share immersive stories, places, and experiences with their fans." With nearly 2 billion people using Facebook every day, isn't it about time for you to get on board before the train slides out of view? Did you know that in 2014, Facebook video saw a 94% increase in use? 

When a 360 video is playing on Facebook, users maneuver their viewing experience to the angle of their choosing. With a desktop or laptop, perform this function with the cursor or your finger if you have a touchscreen. Drag your finger on mobile devices or change the viewing angle by changing the angle of your phone. Did you know users spend 3-times as long watching live videos as they do non-live videos? Imagine how much longer they might stay if they had more to look at? 

People desire and need stories. Before television came along, people read books. Along came the silent movie syndrome and people were finding alternative ways to get their stories. Some clever and resourceful inventors found a way to send sound and moving pictures through the air we breathe and with that came the radio and television. A perfect medium that fed news and stories and advertisements right through the airwaves into homes where couch-ridden sleepy people continued to receive input. On some level, books were becoming obsolete. Zoom ahead to the technological age of enlightenment we currently find ourselves living in, and now people are getting the stories they crave through social media, in particular, Facebook, the National Enquirer of the internet. People without stories have no context from which to live their lives. Without stories, people would die. People who love people are the most interesting people in the world!

Sharing Yosemite with the Obama's

Have you seen this gem? During the summer of 2016, President Obama and his family visited Yosemite National Park to honor the centennial celebration of America's National Park System. Remember to move your cursor to view the scene as if you were a fly on a sequoia turning your head to and fro and wondering what all the to do was all about.

Practical Application

Restaurant - Film kitchen scenes of staff performing tasks that demonstrate how meals are prepared. From the time food is taken out of the walk-in to the time a server places the finished product in front of the customer. Reveal the food vendors whom you do business with. Show scenes where a vendor is delivering freshly picked organic produce. Or follow your chef to the local farmers market and see how picky he/she is in reference to the quality of chosen fruits and vegetables. Connect with local competing restaurants and create an event that benefits the community and increases brand exposure. Be sure to create a 5-minute immersive 360 video (or of any length of your choice) of the event and post it to your social media channels.

With a bit of creative brainstorming, you can come up with many ways to use Facebook 360 to fascinate, captivate, attract, and convert readers to your brand. We understand that not everyone has the time nor the energy needed to add still yet another way to create content. When you're ready for greater brand exposure, consult BOLD Worldwide. The sooner you get online with Facebook 360, the sooner you'll be able to experience what it can do for your business.

Topics: social media social media marketing content engagement

Tips to Write Good Content for SEO

If you are not thinking about search engine optimization, otherwise known as SEO, when you are writing your blogs and other content, it could be a big mistake. You need to do everything that you can to utilize your website and blogs. Otherwise, you could be wasting your time because no one is going to see them.

Topics: Content marketing SEO Tips Improve SEO Writing succesful content content engagement

Content Marketing: Blogging Mistakes

Blogging can be a great way to help you grow your business. You can reach a lot more people by writing consistent content that is helpful for others. However, it is not for everyone.

Blogging can be hard work. If you expect to get results without effort, you are going to struggle with your blogging. You may not get the results that you were hoping for. It takes time and dedication to see your blogging pay off.

Many business owners try to blog but they make many mistakes which could be hurting their marketing plan. Here are some common mistakes that many business owners make.

Many business owners start blogging without a plan.

They think that they will start a blog, publish a few online, and they will start to see results. That couldn't be further from the truth.

Business owners need to have a plan. They need to define their goals before they even start. They also need to define their target audience so that all of their blogs can be written for them. Then, you should determine your blogging schedule. This is important so your readers know exactly when you will put out new content.

It is also important to monitor the results.

Most small business owners start blogging and never stop. They don't look at the results. They simply continue putting content out there. While more content is good, you could really learn a lot about your posts if you look at the results.

You should see which posts get engagement and which don't. Are there certain topics or styles that readers respond to? If so, continue to put similar content out there. Don't waste your time writing highly technical posts, especially if no one reads them!

Your blogs need to focus on your target audience.

Too many bloggers think about their audience when they are coming up with ideas but they forget about them as they are writing the content. Every word and thought needs to be about your target audience or you will lose them. With content marketing, make sure that you talk in words that they understand. Explain things so that it will be clear for them. Though you might have a good way of fixing something, would they? Or would they fix it another way? Make sure you give them options that will work for them, not just you.

Blogging is often not a priority for most business owners.

You are busy. We all are. When blogging is new, it is easy to find time to fit it into your schedule. But what about a few months from now? Are you going to have time to write your blogs during your busy season? If not, are you going to find a way to make it work?

If you are too busy and likely to give up, you might not want to start a blog. It is not going to help your business if you grow loyal readers and then quit blogging. Many business owners try to write blogs ahead of time so that they have some to fall back on when they are busy. You could also outsource your blogs to give you more time to focus on your business.

Readers will not read blogs with bad writing.

Even if you do catch the eye of some potential readers, they will quickly click away if your writing is not good. Because of this, if you are not a good writer (or you struggle with your grammar), you are going to need some help.

If you have a few employees, one of them may be able to help you with your writing. If not, you may want to consider hiring someone else to write your blogs (or at least have someone else edit them)!

Many business owners don't use their blogs to their full potential.

Though blogs are used to help people solve their problems and bring them to your business, they are also used as a way to build relationships. You need to respond to any questions and comments that you get, even if they are negative. This shows your readers that they are important to you. It goes a long way to making your customers happy.

Many bloggers tend to make their blogs too promotional.

Though your blog is there to help you grow your business, you won't win people over if all you write about is you and your business. People don't search for your products. They are searching for solutions to their problems. In order to be found, your blogs need to give them valuable information on what they are searching for.

If you do have loyal readers and start to do too many promotional blogs, you may lose them. Many unsubscribe because they feel like all you are trying to do is sell them something.

Too many business owners struggle with their blogs. They know that they need one, but they don't really know what to do. They blog here and there, as they have time. They are not consistent. They also don't look at the results to ensure that they are giving their readers the information that they need, in a way that is pleasing to them.

You need to have a plan and a schedule before you even start blogging. Then, you need to stick to it. If you need help, get it. Someone can write one or two blogs for you (or all of them if you don't enjoy it)!

Once your blog is set up, you should try to use it to its full potential. Really connect and communicate with your readers. They will really enjoy it and, when they need something, they will come directly to you!

Marketing and blogging is not for everyone. If you are struggling with your marketing and are not seeing the results that you want, don't hesitate to contact us. We play all-in one hundred percent of the time and refuse to have it any other way. We would love to help your business grow through a successful marketing campaign!

 

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Topics: Business tips Content marketing Blogging tips content engagement

How to Create Content that Gets Likes and Shares

Content is still king. Yet, with so many brands embracing content marketing to connect with their audiences online, how do you separate your message from the rest?

Topics: Blogging Content marketing social media marketing content engagement visual marketing