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World's Biggest Shave Featuring Derek Jeter

This giant billboard was in the heart of New York City’s SoHo neighborhood and featured Derek Jeter in what Gillette deemed “The World’s Biggest Shave.” The billboard was repainted daily to reflect various stages of men’s grooming. BOLD highlighted the overall complexity of the shave over the time lapse, but also showed the craftsmanship and work that went into it by filming different shots of the painters, Gillette’s branding, and passersby.