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JackRabbit Sports "I Love JackRabbit" Campaign

BOLD was behind the successful 5-year running advertising campaign for JackRabbit sports, "I Love JackRabbit". We originally came up with the concept to use real runners to connect with the local community. The idea was so successful that we continued to create new commercials over the course of 5 years. "I Love JackRabbit" became a staple in the running community. 

 

JackRabbit: I Wanted to Get Over a Breakup

 

 

JackRabbit: Running Friends

 

 

JackRabbit: Run to be a Better Person

 

 

JackRabbit: Running is My Therapy

 

 

JackRabbit: A Stronger Person

 

 

JackRabbit: Running Keeps Me Sane