BOLD completely repositioned the Polar brand within the U.S. Endurance Sport Market using real athletes to inspire consumers to Chase their Destiny with Polar.
Four shoot days, 25 crew members, nine athletes, and one rescue diver later, this commercial debuted on ESPN
and received over 1.3M views on Facebook.
Polar: Chase Your Destiny Campaign
Alongside the video, BOLD released a number of canvas ads designed to provide interested consumers with a deeper dive into not only Polar, but the prominent athletes featured throughout the video. These canvas ads introduced the faces of Polar to potential customers while also giving them in-depth knowledge about the Polar product line, in a more compelling format.