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Topo Athletic Campaign

Topo Athletic came to BOLD looking to increase their online sales.

 

So here's what we did: 

 

BOLD crafted a series of creative pieces that would impact customers at multiple points

throughout their online journey, with the goal of ultimately converting them into Topo customers.

Topo: Brand Awareness Campaign 

GENERAL PRODUCT VIDEO 

BOLD shot and edited a product-focused brand awareness video to target potential customers on social, primarily serving as an introudction to the Topo brand while simultaneously hitting previous customers. The goal with the latter was to reaffirm why they purchased a Topo shoe in the past, encourage them to stay loyal to the brand down the road. 

 

BOLD created shorter, single product-centric videos that would live on social as a means to boost awareness for both Topo and to provide the consumer with deeper insight and understanding of a single product. 

 

ST-2 TOPO SHOE

 

HYDROVENTURE TOPO SHOE

 

RETARGETTING AND CONVERSION

BOLD designed the below creative to drive interested potential customers to the Topo website for a purchase decision. Centered around colorful carousels and GIFs,  this creative acted as eye-catching reminders for consumers who had seen the videos and failed to follow through on the Topo website that they should still purchase. 

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