BOLD worked directly with Tropicana to create this beautiful ad designed to live online. The time-lapse video took a total of 17 days to film and was comprised of over 67,000 still images. The ad was located near Penn Station in New York City and is the largest painted billboard in Manhattan.
The BOLD production team is proud of this piece as it required a massive amount of coordination and post production work. 6 cameras, both video and still, were used to capture the dozens of angles used including a lock-off shot running 24 hours a day.